"We were hemorrhaging cash, burning through our Ad budget with little to show for it."
- Ryan Serhant
CASE STUDY:
Renowned Founder’s Brand Grows Exponentially with Efficient Ad Strategies
SellIt™, founded by Ryan Serhant, is a leading entrepreneurial ecosystem for sales professionals. It offers tailored guidance, mentorship, and training to elevate sales success. With over 30,000 members from 128 countries, SellIt™ provides on-demand, live, and personalized coaching to help individuals grow their income and master sales techniques. Ryan Serhant, a prominent real estate entrepreneur, bestselling author, and Netflix star, leads the company, bringing his expertise to create an unmatched platform that transforms sales performance.
Results Bright Source Media Achieved
62%
Overall Reduction In Lead Cost
50%
Reduction in Cost of Customer Aquisition
63%
Total Reduction In Ad Spend
164%
More Leads Generated per $1 spent
Impact
After successfully dropping the lead cost by 62%, we were able to cut the customer acquisition cost by 50%. This slash to lead costs allowed Ryan to reduce his overall ad spend from $140,000 to $51,000 (a 63% reduction) while delivering over 1.6x times more leads for the same dollar amount spent.
It’s not just about managing spend —it’s about efficiency and, turning waste into opportunity, and supercharging our ROI
Problem
Ad spend had escalated to unsustainable levels, causing lead costs to soar and stifling the growth of Ryan's highly sought-after coaching program. This financial strain prevented his team from fully leveraging Ryan's premium brand and unlocking the full potential of his coaching platform.
Strategy
By revamping the ad account structure and optimizing the integration between Meta’s backend and the SellIt™ website, we achieved peak efficiency in account design and improved data feedback to Meta.
After a deep dive into the campaigns themselves, we uncovered significant overlap in targeted audiences, which was causing the algorithm to bid against itself by targeting the same groups repeatedly.
We then took the ad copy in a new direction by emphasize compelling, transformative, and future-focused language, making the ads more effective and impactful for the audience.
2025 Update: Recognized by Meta
In 2024, Meta selected Ryan Serhant to showcase the power of their lead generation tools—a testament to both his influence in the real estate industry and the performance of his paid media strategy.
Since taking over Ryan’s campaigns in April 2023, my focus has been on refining and optimizing the way we approach lead generation. With a combination of strategic targeting, creative iteration, and ongoing optimization, we transformed his campaigns into a true engine for growth.
Seeing Meta run a sponsored ad featuring Ryan —validating the impact of their platform—was a surreal moment. Meta doesn’t put their name behind just anyone, and while Ryan’s leadership made him a natural choice, the results we achieved through our paid media strategy undoubtedly played a role in that decision.
This recognition reinforced something I’ve always believed: When you focus on doing great work, it has a way of opening doors you never expected.
The success of these campaigns wasn’t the result of just one person—it was a collaboration between Ryan’s incredible team, my strategic approach to paid media, and the seamless execution behind the scenes. Paid media is often an unseen force, but its impact speaks for itself.
Grateful to be part of something that’s pushing the industry forward.